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Can Your Small Business Be Heard?
As a small business owner or leader, you’ve probably wondered if you can possibly be heard above all of the “noise” in social media. To address that question, I’ve come across a couple of interesting...
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Your Small Business Has No Digital Presence? Time to Get Help
A recent survey by Hiscox, the online insurance company (which I’ve noticed has been advertising heavily on LinkedIn), asked small business owners and leaders about their usage of social media. They...
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New LinkedIn Feature Encourages Greater Company Exposure & Engagement
Last week LinkedIn announced that companies now have the ability to share news with followers of their LinkedIn Company Pages through Status Updates. This ability has been given to administrators of...
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Tips to Give Your Facebook Business Page More Visibility
Did you know that not all of the messages that you post to your Facebook business page may be observed by the people who have “liked” your page? Even if you have a lot of fans, your posts may be seen...
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Social Media? But We’re a Manufacturing Company!
If you’re the leader of a manufacturing company and you haven’t made the leap into social media for your business as of yet, you’re not alone. According to a Forrester Research study done in March...
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No More Ivory Towers: Learn From a Bank That Understands Social Media
By now we all know about Bank of America’s U-turn on its prior decision to start charging monthly debit card fees. After the uproar on Facebook, Twitter, and sites such as Change.org, big banks got a...
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Tips to Avoid Crossing the Line in Social Recruiting
Today’s post is from guest writer Kyle Lagunas. Kyle is the HR Analyst at Software Advice – a company that conducts human resources and applicant tracking software comparisons. When it comes to using...
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Don’t let it die! Tips to feed and grow your small business online network
Whether you have a child, a pet or a plant, you know that you have to give it attention and keep it fed and watered or it will be very unhappy, won’t grow and will eventually die. The same goes for...
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Content is Key to B2B Social Media Success
When it comes to using social media to promote a B2B company, one thing really makes all the difference. And that thing is content. Whereas many B2C companies sell products and services that can...
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For B2B, Your Best Social Media Content Might Be “Edutainment”
As we have discussed in previous posts, the key to success in B2B social media is the development and sharing of content that will appeal to your target market. When we work with new B2B clients, we...
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Using social media for your small business? Then you really need a WordPress...
When we speak with prospective clients, we always do an analysis of their digital presence. This analysis includes a close look at their website and a conversation about how often they make changes to...
View ArticleThree Ways to Grow the Audience of Your Facebook Business Page
Growing your Facebook business page can be an effective tool in customer retention, the acquisition of new clients, and the continual promotion and growth of your business. If you’re looking for ways...
View ArticleHighlight Your Company’s Products and Services with LinkedIn’s Showcase Pages
Do you have a LinkedIn Company page for your business? If you do, or if you’ve been thinking about creating one, LinkedIn recently made a big change. The Products and Services tab was deleted within...
View Article5 reasons why 2015 could be a bad year for LinkedIn.
I found LinkedIn back in 2003. Back then, unless I was speaking to a tech person, people looked at me strangely when I spoke about LinkedIn. By 2009 people were on LinkedIn to develop business networks...
View ArticleHow Google determines your company’s listing on local searches
As Google continues to make changes to how local businesses are displayed in search results, one thing remains clear; unless you are the only game in town, as a local business, you must do something...
View ArticlePillars of Franchising: What does a financial audit reveal about a successful...
Join Ray Pillar, CEO of Molly Maid Aurora-Naperville and his co-host Fred McMurray as they discuss the pillars of running a successful franchise. Ray has built one of the top Molly Maid franchises in...
View ArticlePillars of Franchising: Balancing work and life as a successful franchise...
Join Ray Pillar, CEO of Molly Maid Aurora-Naperville and his co-host Fred McMurray in Shell Beach, California as they discuss the pillars of running a successful franchise. Ray has built one of the top...
View ArticlePillars of Franchising: What are the secrets to successful digital advertising?
Join Ray Pillar, CEO of Molly Maid Aurora-Naperville and his co-host Fred McMurray in Shell Beach, California as they discuss the pillars of running a successful franchise. Ray has built one of the top...
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